Consumers are turning toward functional foods as a means to consume health-enhancing ingredients and meet their wellness goals. In fact, food now stands alongside beverages and supplements as a key delivery system for functional ingredients.

This step-by-step guide examines the key trends you need to know to create a successful functional food in today’s competitive and global marketplace:

• Learn the functional food markets globally and identify areas of untapped potential.
• Discover the most popular functional food formats across various consumer demographics.
• Understand the top health benefits consumers demand from functional foods, and which functional ingredients can deliver on them.

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