Webinar Speakers
Javier Polit
Chief Information Officer of Mondelēz International
Ed Jennings
CEO of Quickbase
Alex Clemente
Managing Director of Harvard Business Review Analytic Services
Digital transformation has been a buzzword in the C-suite for the past decade. The drive to leverage digital capabilities comes as operational agility is seen as the answer for innovating new business models and serving rapidly shifting customer demands. The COVID-19 pandemic has only intensified the need for organizations to move quickly.
Yet for all the effort surrounding digital transformation strategies, few business leaders are celebrating success. Only 22% of the 445 global executives participating in a Harvard Business Review Analytic Services survey rate their current digital transformation strategies as “very effective.”
This survey shows that executives have a clear idea about how to increase transformation effectiveness. The vast majority of respondents (92%) say success requires an approach that combines innovation at both the enterprise and critical business-process levels. This dual-track effort lets organizations expand their current enterprise-wide transformation efforts by addressing gaps in culture and technology.
This survey also found that 80% of business leaders “strongly agree” that the dual-track approach is essential, yet 69% have not implemented a dual-track strategy.