Criteo for Finance

Criteo's display ad campaigns help financial services companies meet their business goals and keep privacy a priority.

Target prospects that are more likely to enroll

Criteo increases lead conversion by ensuring your most qualified website prospects see and engage with your most relevant ads.

Re-Engage application abandoners

Make it easy to convert your website or app visitors by bringing them back to your form or application, regardless of where they left off.

Personalize the ad experience

Criteo’s dynamic creative technology creates unique ads for every individual. Your prospects will see personalized product recommendations, offers, and reminders that catch their attention and convert them.

Manage your campaigns your way

The Criteo Ad Platform gives you the flexibility to optimize and measure each campaign based on your preferred attribution model, including last click.

Protect your customers’ privacy

Criteo does not collect any personal information and everything is pseudonymized. We are fully GDPR and CCPA compliant, which means our solutions are also compliant with all federal regulations for financial institutions.

Criteo Ad Campaigns in Action

Dylan

Customer

Dylan just graduated from college, landed her first job, and is looking to build her credit.

Jessie

MARKETER

Jessie is responsible for driving more revenue for her financial services company through digital channels.

Dylan's been searching online for credit cards with the best rewards. She sees an ad promoting a cash-back credit card and clicks.

Criteo Customer Acquisition helps Jessie attract new customers that are most likely to convert, using aggregated and anonymized historic customer data.

Dylan is directed to the financial institution’s website and is shown a few credit card offers. She clicks to learn more, but doesn’t complete an application.

Jessie brings a new, high-value prospect to her company's website.

During the weekend, Dylan is back online and reads a blog post about credit card ratings to see how the card she's interested in ranks. She sees an ad for a credit card she was considering.

She clicks and applies.

Criteo Dynamic Retargeting drove Dylan to Jessie’s site at the moment she was ready to apply for the credit card. By predicting purchase intent across devices, Criteo can target potential customers with dynamic, personalized ads that are most likely to convert them.

A week later, Dylan receives her card in the mail. She goes online to activate it and is prompted to download the company's app. Then she sets up her subscriber profile.

Criteo App Install helps Jessie increase engagement by automatically targeting customers like Dylan who are most likely to become frequent in-app users post-install.

A year later, Dylan is looking to book a trip to a tropical destination. She sees an ad on her phone for a travel rewards credit card.

Dylan clicks and applies.

Leveraging Criteo Audience Match, Jessie adds Dylan to an upgrade campaign via Criteo App Retargeting. This ensures that Jessie’s most valuable users remain engaged with real-time personalized ads that directly deep-link to specific in-app product pages.

Dylan is a highly engaged customer of Jessie's financial services company.

With Criteo’s full-funnel solutions, Jessie drives engagement and revenue at scale across her customers' path to purchase and increases customer loyalty.