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"Invisible Orchestration: How Behind-the-Scenes Collaboration of Patient Services and Field Deployment Teams Delivers a Seamless Front-of-House Brand Experience"

Today’s patients are increasingly tech savvy, but technology alone can never replace the empathetic support from highly trained case managers dedicated to helping patients navigate access, affordability and adherence challenges.

It is instrumental for manufacturers to understand how today’s patients and providers are consuming information, managing the associated complexities and completing daily tasks required to onboard patients and ensure treatment adherence.

Best-in-class drug manufacturers who successfully deploy a seamless brand experience leverage four key solutions to secure patient access and simplify patient onboarding:

• Embed Digital Tools Into Providers’ Existing Workflows to Drive Adoption
• Automate Routine Tasks to Get Therapy to Patients Faster
• Deploy the Frontline to Secure Patient Affordability
• Educate Patients and Providers to Elevate Engagement

EVERSANA experts Maria Kirsch and Krista Pinto outline how to orchestrate your Patient Services and Field Deployment teams to balance high-tech, high-touch solutions to simplify patient onboarding and drive therapy adoption.    

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